Make your own Snapchat Geofilter by following these simple steps:
Snap’s Geofilter site can be found here.
Choose the category of geofilters you want first. “Community Filters” and “Filters” are available next to lenses and Snapchat ads. City, neighborhood, school and landmark filters are free to use. Additionally, users can share individual moments with special filters, such as going out for lunch or attending a party with friends.
Filters are available both for personal and business use in the Filters menu. Filters for personal use are less expensive than business filters; they create temporary geofilters that anyone can use for personal events, such as weddings and parties, as long as they don’t promote a business.
Businesses that want to create branded filters for promotional purposes can use a business filter. A “Sponsored by” label appears at the bottom of these filters. Your business name must be submitted and all necessary permissions must be obtained.
The second is. Your filter should be designed.
In addition to Snapchat’s templates, you can upload your own images and designs when designing a filter for your business. The images you add to the filter must be PNGs with transparent backgrounds. You should use a PNG with a resolution of 1080 x 2340 pixels and a size of less than 300KB.
What You Should Take Away
You must upload PNGs under 300KB with a 72 dpi resolution and 1080 x 2340 pixels for use in Snapchat Geofilters.
In order to submit a filter to Snapchat, it must be appropriate and meet the submission guidelines. Adding filters requires Snapchat’s review and approval.
Decide on a date and location.
You can choose how big of an area you want to target and how long you want the geofilter to be available for. A fence tool on an interactive Google Map allows you to select the minimum area of 20,000 square feet. You can then choose how long you want the filter to remain active.
The final step is to preview and submit your geofilter. Snapchat offers annual plans for long-term geofilter campaigns. It is a good idea to plan your geofilter a few weeks in advance, in case Snapchat rejects your submission and you need to redesign and resubmit it.
The fourth. Your geofilter should have a plan.
You should plan to integrate your geofilter into your business’s overall marketing strategy in addition to submitting it. You want your filter design to be appealing so users will want to share it with their friends and followers to spread your brand.
By offering discounts if customers snap with your geofilter, you can turn your geofilter into a promotion. You can get a 10% discount off your bill if you snap a photo of your meal or drink at a restaurant or cafe, for example.
Your geofilter doesn’t have to be limited to your business location. For instance, you could set it up at a pop-up location or at a convention. The filter can tell users where they can find your business, such as “[Your business name] at Houston show suit 2432.”
