Majority of customers look online for information, which can help them make smart purchase decision. According to a study, 88% customers research brands before making an online or offline purchase. This change of buyer’s behavior accentuates the importance of having a professional website for business success, today.
Website is the backbone of every business, which supports all the digital marketing efforts you make. If you are a new business owner then getting started with creating a website can be a little intimidating. Poor quality website can turn away prospective customers. It is a crucial element, which helps to build trust amongst consumers.
Without website your business may miss opportunities to competitors, who are already on the internet. It is an ideal platform to display your brand information. Here are some tips to create effective and professional small business website design.
The website design has to be simple but captivating. Complicated design or lots of information can overwhelm viewers. Cutter free design sends message of professionalism. Let your website breathe freely and visitors have good experience.
Better search engine visibility
Clutter free web pages, proper URLs, relevant content & keywords, as well as sitemap allows the search crawlers to index your website easily. The design has to include minimal basic SEO for better search engine visibility.
Google rewards a responsive website. Make sure to have a site designed that can adjust and rearrange, when viewed on Smartphone or any other devices.
Capturing the inbound leads is a crucial function of any business website. Actually, buyers are not ready to purchase a product instantly but they prefer to perform an initial research and compare. This is the time, when you can acquire their e-mail address, so as to keep them engaged and even estimate when they will be ready to buy. Avoid being persistent because it can frustrate potential customer.
Clear and visible contact details
It is a factor, which can get overlooked, at times. Business email address and contact number has to be displayed on the website prominently. If possible, you can add it at the bottom and top of each webpage. At the end, create ‘Contact’ page that includes the company’s physical address, phone number, map, email address, and business operation hours.
Give the website a professional look that is in harmony with your business. Colors prominent in your company logo will be best to be used. You can approach a professional web designing company to gain the professional look, choose a couple of fonts consistently across the website. Images and graphics must synch and complement your business website.
Simple and unique design
The website created needs to reflect your brand. First impression is crucial to repel or attract viewers. In case, you are designing a website on your own then make sure to choose an appropriate template. Using common templates that is used by thousand across the internet then you will not be capable to create an effect on viewer’s mind. Website homepage is capable to seal the deal, so make sure that it turns into an anchor for the total website. It has to be extraordinary to grab viewer’s attention.
Rapid load time
Delay in website loading frustrates the visitors. So, make sure that you gain support of right bandwidth and infrastructure. In addition, graphically intense web design can consume the loading time putting away potential consumers.