Your business may not need a mobile app , but creating a website is no longer a matter of choice. It is a necessity nowadays. This week, we have already explained how to create a quality website , but we will want to look more at web design for e-commerce. Let’s look at the best practices to follow.
A few years ago barely a few people were shopping online. Do you remember? We were afraid of being ripped off, we had to wait for long weeks for delivery, the shipping costs were too high … But things have changed. Online commerce is growing beyond industry expectations.
So, why embark on e-commerce? Creating and maintaining a merchant site is cheaper than having a physical store and waiting for customers all over the world. But that does not mean that selling on the internet is easier! On the contrary, e-commerce deprives marketing of a very important aspect : that of direct contact with the customer. As time goes by, society gets used to these new marketing paradigms. More and more people are buying online, but to convince them, you have to have a quality website. Follow these tips to get there:
Define the objectives of your e-commerce
It makes sense that you want to ” sell to make money “, but this goal is sorely lacking in detail. Believe me, this is not a good starting point for your business. We must go into more detail. For example, who is your target audience? Describe the profile of your typical buyer. Only by knowing that you can adapt your site, its design, its content and finally your offer to its expectations. I do not invite you to spy on anyone, but to define the portrait of your ideal client . What is his sex? How old is he ? What is he doing in life ? Does he live alone or with his family? Are there brands competing with yours that he likes?
If you have not yet found a name for your brand or website, this information will be useful to you to invent something that speaks to your potential customers. The name should be clear, easy to remember and universal. Let’s not forget that the internet opens the door to almost every market around the world.
Choose a web host for your website
Your online store may have a beautiful design and lots of cool products, but this is only part of your project. What the user does not see is just as important. In this regard, you should know that the power of servers determines the speed of the website. Recall, in addition, that the slow loading is one of the main reasons why users decide to abandon a page. Conclusion? Be wary of free web hosting offers. Indeed, these are great solutions if you want to create a personal site or blog, but e-commerce requires a robust back office, with a large data storage capacity.
Remember also, without wanting to discourage you, that breakdowns happen sometimes . Add to this that every time your site goes offline, you risk losing customers. It is therefore important to choose a host who will process your requests quickly.
Choosing a CMS suitable for e-commerce
There are many content management systems suitable for e-commerce, such as PrestaShop, Magento and WooCommerce from WordPress. These three solutions are the most widespread on the net. It is of course possible to make a website fully custom, but this solution will cost you much more, and indeed it does not present any particular interest. As for the design of these platforms, you can customize it to your liking. In addition, it would be a shame not to be able to take advantage of many plugins and options they offer: payment solutions, inventory management and article sheets or SEO optimization .
Do not forget the mobile!
The computer, the smartphone and the tablet … Each type of device is important for e-commerce, and mobile is gaining popularity in recent years. It’s a small investment that will allow you to increase the conversion rate of your online store.
Simplify as much as possible
You know the 3 clicks rule , do not you? It comes from the observation that the more the user has to search for information on the site, the less satisfied he is. It must therefore be ensured that he can find the information sought in maximum 3 clicks. But let’s go one step further in this reflection: the typical surfer lacks patience. Regardless of whether he is looking for information or buying a product, it must be simple. Avoid long forms as much as possible, reduce the number of pages and finally remember to put large, clearly visible buttons. The goal is to get the customer as quickly as possible to the payment page.
Advertising and social networks
SEO is a real starting point for the success of your website, but many companies that start the business have an interest in investing in advertising. This makes it possible to increase the traffic of the site and, consequently, to position it more quickly in the search engines. If your offer appeals to first-comers, you can also expect a word-of-mouth effect . But remember, advertising will not help you retain customers. First of all, you have to look after the presentation and the user experience of your e-commerce site so that the advertising brings a real added value.
Neither do we neglect the potential of other communication channels, including social networks. Sharing the content of your website can improve its organic positioning and, of course, find prospects. A “word of mouth” on Facebook or Twitter could easily travel the world!
Are you sure you want to create your e-commerce site now?
Creating a good e-commerce site requires a lot of work and a large financial investment . Those of you who are not yet sure you can find a customer base can first try to sell products on e-commerce platforms. Admittedly, you will have to pay a commission to do it, but you will immediately have access to a large audience and a well referenced website. In fact, many brands rely on this solution to sell their products online. They often have their website for a main target country, but to sell abroad, they go through international platforms such as Amazon and Ebay .
Do you want to create an e-commerce site? Contact us! Yeeply is an international marketplace for digital agencies and freelance developers . It is also a team of experts in digital marketing dedicated to the success of your project